Today’s operational managers steer and supervise their service/department/pole to ensure performance and
quality of activities while respecting the company’s strategy and policy.
Thus, their mission is to translate and transmit the strategic decisions taken by the top management to
control the activity and motivate the teams to optimize the organization of work while developing skills.
To do this, they act as an interface between their operational teams and the general manager as well as
all the other operational departments of the group and the support functions (HR, internal control, etc.)
The operational business manager works in all market sectors and in all types of activities (industry, services,
The manager is responsible for translating the strategic orientations of the management into operational
objectives for his/her entity, organizing and planning the activity of the teams, maintaining and developing
the skills of the employees, implementing actions contributing to the optimization of the organization of
activities, steering and coordinating projects, participating in commercial development, reporting on his/her
activity, collaborating with the network of internal and external partners, and also carrying out a forward-looking watch on the scope of his/her activity.
The operational business manager is therefore responsible for carrying out a variety of tasks while providing
management expertise. He/she must therefore have know-how such as mission management, project
management, team leadership, and mastery of customer relations.
Analysis and deployment of the company’s global strategy at the level of an operational unit. He/she
contributes to integrating his/her unit into a global strategy and ensures operational coordination between
the General Management and the stakeholders within the scope of action.
Steering the activities of the operational unit He/she develops the master plan of activities in accordance
with the policies defined jointly with the General Management to bring his/her operational unit to the set
Steering the digital transformation, he/she deploys operational techniques to help his/her business unit
achieve the digital maturity expected by the company and the market environment.
Monitoring, forecasting, and public relations he/she understands the environment of his/her field of action
and its changes to control his/her activities, consolidate his/her business, and evaluate the prospects for
development and innovation
Management of People and Organizations
The manager accompanies and manages the people in his/her unit to lead his/her organization to the
achievement of individual and collective individual and collective objectives in a diversified and digitally
changing work environment